Running your own home-based travel business requires focus, dedication, passion and forward thinking. Beyond the business basics, high-performing Travel Counsellors share a few traits that give their businesses an edge.

In order to set their businesses apart from others, Travel Counsellors have a tendency to:

Do everything with a personal touch

From sending handwritten notes to customers, to catching up with clients over a cup of coffee, successful Travel Counsellors know that their customers are much more than just a number. Forming strong relationships with their clients, Travel Counsellors know the tremendous power of applying a personal touch to the running of their business.      

Utilise the help of their Business Development Manager

Most successful Travel Counsellors know that just because they are running their own business, it doesn’t mean they are doing it all alone. Forming a strong relationship with their dedicated Business Development Manager means they have another person with travel expertise to bounce ideas off and talk through challenges with. Whether it’s coming up with ways to find more Corporate clients or developing a strategy to increase referral rates, Business Development Managers are supportive allies full of knowledge, ideas and inspiration. 

Going the extra mile is second nature

Viewing themselves less as a ‘travel agent’ and more as a ‘travel concierge’, top-performing Travel Counsellors pride themselves on going the extra mile. From being available to change bookings at the last minute, to going above and beyond to pull together a complicated itinerary and remembering a client’s seat preferences and dietary requirements, Travel Counsellors with strong client bases and high referral rates tend to go the extra mile for each and every customer.          

Create a dedicated work space

Working from home may conjure up images of a pyjama-clad person sitting on the couch with a laptop, yet high-performing Travel Counsellors know the benefits that come with creating a dedicated work space. A clean, uncluttered, private office equipped with a comfortable desk and chair enables a travel agent to work with efficiency, confidence and professionalism. Personal touches such as framed inspirational quotes, a map of the world, vision boards and travel posters are great ways to stay motivated and bring beauty to your work space. Ultimately, a home office should be a space that sets a clear boundary between your home and work life, allowing you to get in the zone and run your travel business without distraction.

Use social media to connect with clients

Social media is a useful tool for connecting with your clients and finding new customers, and high-performing Travel Counsellors make the most of their social media presence. While it’s not necessary to have a huge number of followers, regularly posting updates and engaging in conversations online pays dividends over time. From posting relevant travel industry news, to sharing business updates and reminding clients about key holiday booking periods such as school holidays and long weekends, social media is a powerful tool to keep your business top-of-mind with clients old and new.

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